Concept

A user-centered approach allows designers to access and contribute to a continuous feedback loop, and design with the intent of making a product that will delight users. In order to visualize the idea of letting the user drive the process, I wanted to convey how a user-centered approach sets the design process into motion. I was inspired by the bold, graphic shapes and meaningful motion of the Material Design System to create a concept that follows the laws of physics. The user is able to generate the wave that fuels and drives the design in a way that is harmonious, sensible, and always follows its user.

User Centered

Animation Exercise

Direction | Illustration | Animation

Creative challenge based on the phrase “Focus on the user and all else will follow”